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its about the journey

The noise created by the cork draws the fish in, but the lure or bait trailing behind it makes the play

GUIDES Ark chose to incorporate a more traditional style guide system with the Essence Series as well, steering the rod away from the micro guides that the majority of the industry has moved towards

Consider the environment in which you fish, as some materials may perform better in wet or rugged conditions

I am so over getting myself and my gear stuck on hooks from rigged up rods stretched across the inside of my vehicle just so I can get on the water faster

Its Silent Drive construction minimizes wobble and vibration, resulting in a smoother retrieve